Priya Agarwal is a talented young designer from the National Institute of Fashion Technology, Chennai. Her work brings in a unique sense of fashion to the fore, a blend that combines contemporary traditional traits with a distinct western touch. Her inspiration is derived from a keen eye that focuses on the simplest characteristics of her environment. She possesses an ability to observe, isolate and embody various aspects of a concept and channelize that into her work. The label conveys a sense of effortless yet elegant choice of clothing that draws inspiration from the quirks of daily life & travel. With colour, craft and texture as her forte, trousseau wear is her natural area of specialization. Her collection bestows a sense of adventure by allowing one to style oneself inherent to their personality. The attributes tapped into are comfort, flexibility and a certain nonchalance that is associated with a confident individual. The Indian accents & the simple silhouettes are native to the design and are evident.